Yes, getting an aesthetically pleasing website is a great way of getting people to notice you and your business. After all, as your website is your digital avatar, you should go all the way and express the best of what you can offer by making sure that your website is well optimized.
But other than maximizing your creativity by promoting your exciting brand through various Digital Marketing platforms like Social Media Marketing or the use of SEO, what most website owner and you should necessarily take into account is how to make your website more secure.
Cyber security is one of the mostly cited harm that takes away customers’ interest with dealing with businesses online.
The concern is understandable, given that the world wide web itself is a vast ocean of data, and cyber vultures are working tirelessly to get their hands on as much information as they can.
While being vulnerable to cyber crime is possible, any business owner can take simple measures to avoid being a victim of it.
In fact, taking the social responsibility to eliminate chances of data breach and security violation, big search engines such as Google launched a stricter rule when it comes to checking the website’s security.
As part of their rules, they have imposed a website update requiring all HTTP website to convert to HTTPS.
Henceforth, non-compliant websites will suffer from scoring lower ranks in Google search, which translates to getting lower web traffic. This translates to consequences that will cause major setbacks on digital campaigns of anyone who is going to be penalized.
Although this has been rolled since early 2014, only e-commerce websites seem to be particularly invested in switching. Basically e-commerce websites comply as this is a requirement under international consumer agreement. And only those with HTTPS websites are allowed to add a certified payment or check-out web page.
This just implies how there’s just an alarming lack of understanding in basic website security.
Sad case in point, but even most registered business websites in great cities like Ontario, and most of Canada are not HTTPS compliant.
Here’s why this is a a huge problem…
HTTP stands for hypertext transfer protocol. It’s kind of a rule that allows free communication between different web systems. It allows the transfer of data from a web server to a browser to view web pages.
How does it work?
HTTP is the reason why you can get pre-populated information for a website subscription when you select “log in using your Facebook account”. HTTP allows a new website to access personal information you input from a specific social media website.
Now, the greatest flaw of the HTTP protocol is that data transfer is not encrypted.
This means that sensitive information that’s being passed along can be easily gathered by a third party.
So just imagine that while you’re innocently browsing through a non-secured site, your personal email, contact information or worse, credit card information can be susceptible for phishing or hacking.
So what can the “S” in HTTPS do?
In HTTPS, the “S” stands for secure. Therefore, as the “secured” version of HTTP, the HTTPS protocol applies encryption in the data transfer, making your information secured from any third party.
Quite frankly, this an easy thing to understand. But converting your website to this version entails some work that involves the use of an SSL certificate.
“SSL” stands for Secure Sockets Layer. Once installed, the SSL certificate creates a secure encrypted connection between the web server and the web browser.
Say, if you request to connect to another web page from an HTTPS website, the website will send its SSL certificate to your browser. This connection will be validated via an “SSL Handshake”.
When a trusted SSL Certificate is used, a padlock icon in the browser address bar would appear.
Gain Consumer Trust
Having a HTTPS website means getting your website a first layer defense against data and security breach.
Technically speaking, converting to HTTPS is the bare minimum protection any business website owner can offer their web visitors.
In a study conducted by GlobalSign, it is reported that 80% of the consumers poll strongly supports HTTPS website over than HTTP ones. A large majority of the focus group surveyed also admits to giving their email and other contact information to website with HTTPS protocol.
Better Web Traffic
Having an HTTPS website gets you on the good side of big web search engines like Google, Yahoo and MSN.
Needless to say, getting a bump up on the search rank is a significant boost to your digital marketing effort. Getting good traffic means exposing your website to your target customer. Opening up to more people means widening your market scope. This is just a good example of a win-win situation, right?
Better Business Reputation
With the rising trust in HTTPS websites, more consumers use this as a point of reference to the website and the business’ legitimacy.
And why not? It’s no secret that any smart consumers would most likely deal with a business that has a secured website as the impression for tight security measure is a valued characteristic in any enterprise.
Security is a very important trait that allows business retention and growth. And given how having an HTTPS website gives you a fair vanguard protection, there’s no excuse why you should not convert.
However, while it is essential to have HTTPS, bear in mind that it doesn’t utimately function exactly like a web application firewall. That’s why it is still a really smart move is to get one for a stronger website defense.
Now that you get why converting to HTTPS is important, it’s time to check if your website is secured or not.
Not sure about what you have? You can contact our team for more information.