Yes, we judge the book by its cover – for just about all the time, if we’re talking honestly about business appearance and presentation.
It couldn’t be helped – humans are neurotically wired to feel attracted to beautiful things. So there’s really no need in sugar-coating our innate preference for well-presented, professionally taken imagery.
But more than a preference, the level of professional finesse put in any visual aspect of promotion is a marketing standard that should always be met.
Visual communication has turned into a serious metric for assessing brand reputation. A lot of companies take this into consideration as they make careful and strategic measures to optimize their website development, and even in the rest of their promotional materials. And they would often even go to in depth review and well-researched mechanism to help deliver effective brand recall.
Betting on the psychology of attraction, most successful digital marketing efforts are polished with high quality, and eye-catching imagery.
If your business is located in Ontario, or anywhere in Canada, then you’re awesomely set to highlight your business with the country’s abundance of great landscape and cultural tapestry.
If you’re still having second thoughts about getting good images for your business, then, my friend, we’ll convince you otherwise.
In this article we have prepared 5 reasons why you should hurry and get clicking!
1. It helps set great consumer perception.
Good visuals generate better impressions.
For any business, getting good impressions matters a lot. Being perceived well helps establish credibility that attracts people to do business with you.
As everything you post directly represents the image and appeal of your business, you might want to be extra cautious about the photos you are using.
Hence, you should always put your best foot forward when presenting your services and products. Using professionally taken photographs simply indicate how you as a business and an individual value quality and sophistication.
In fact, a lot of studies show that consumers would most likely believe in products and services that are presented in a professional manner.
2. It is an excellent way to showcase your creativity.
You have much more creative control if you opt to go with professionally taken photographs. You can set the tone, the theme and even demonstrate exactly the message you want to deliver.
A skillful photographer can bring out your natural and unique features that just adds up to your authenticity.
So whatever it is that makes you distinct, sets the stage between you and your immediate competitors.
In this case, being unique is a quality that contributes to the strength of your business, and it could also indicate your growth potential.
Also, most consumer would most likely deal with businesses who shows creativity and innovation in all important aspect of their process – from promotional materials to the actual operation or the actual product they endorse.
3. It makes your content more interesting.
There are a finite number of words you can string together to explain an action, an event or an object. But only photographs can truly capture the soul and essence of the subject you want to show or discuss.
The brain process images better, and so, it supports better understanding and makes information easier to digest.
For example, having good cover pictures for your business articles can easily be an effective way to summarize the thought you want to express.
Recent studies also show that articles with good photos are getting better response than those without. So just imagine how powerful your content could be, if you add a great picture that can supply the thought and the feelings you want to convey accurately.
4. It is more personal and direct.
If you want to highlight the value of sincerity and infuse that with your target consumer’s perception of your business, getting professionally taken photos might just be the right way to achieve that.
People are more inclined to deal with real and actual people. Seeing you or your business photographed in action, creates an emotional sense of familiarity and comfort that breaks the ice of indifference that often limits your consumers interaction with you.
Sustaining a reasonable level of familiarity triggers repeat of business and reels in genuine interest.
This is why professionally done photos are more pleasing than stock photos.
Stock photos can be used and seen anywhere. And the problem with that is, having someone you “share” photos with can immediately break the sincerity you want to project.
5. It succinctly captures your brand essence.
If you take pride in the quality of your service or product, you don’t just talk about it. You should definitely show it.
And what better way could you do it than having it professionally produced?
People believe what they can see. So yes, to shed light to a cliche’, “Seeing is truly believing.
Having aesthetically pleasing visual representation of your business is already a big boost to your marketing endeavors.
Lastly, with professionally done photos, you can stick with a theme and perpetually promote your brand with it. As mentioned before, you are given maximum control over the theme you want to present. As such, you can definitely have consistent style and design that you could turn into a brand identity.
So be sure to check out ways you can make the best out of your visual promotion. If you’re wondering about your options, we have in-house professionals who can capture the heart of your business.
Contact us now and be one step further in promoting your brand!